Global Smartwatch Market Shrinks for the First Time—Apple Takes the Biggest Hit!
For the first time since smartwatches hit the market, global shipments have fallen, marking a 7% decline in 2024, according to Counterpoint Research. While Apple remains the industry leader, it wasn’t immune to the slowdown, with Apple Watch shipments dropping 19% year-over-year—one of the most significant declines among major brands. Why Are Smartwatch Sales Slipping?…